About
Livadora

Sports eyewear and ski goggles that protect, endure, and look good. At prices that won't hold anyone back from their sport.

Why we exist

The market had two options: premium gear starting at €200, or cheap glasses nobody wants to wear. The expensive ones aren't worth it, the cheap ones look clunky, and both start sliding off your nose after eight kilometres. And yet it's during sport that your eyes need the most protection. A good pair of sports glasses isn't a luxury purchase — it's basic equipment.

We make performance gear accessible to everyone, because protection, style and confidence should never be a luxury.

What we measure every decision against

When the three conflict, the order is: performance before accessibility before style.

Livadora and LVDR

LVDR stands for Let Your Vision Drive Results. Livadora is the parent brand, LVDR our eyewear line: sports glasses, ski goggles and whatever optical gear follows. You'll find the mark on every pair, on the hard case and on the packaging.

Who we do this for

For everyone who gets out there. From a first 5K to a sub-three marathon. Running, cycling, outdoors — and skiing or snowboarding in winter. Unisex, every level, no gatekeeping. Over 15,000 customers across Germany, Austria and Switzerland are already in. The brand is built in the field, not in a studio.

Our promise

Livadora is a brand of Knafla & Rausch Ecom GbR, based in Hamburg, founded in 2024. Questions? Write to kontakt@livadora.de — we usually reply within 48 hours.