Data protection

Privacy Policy

Person responsible

The responsible party within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is:

livadora
Owner: Knafla & Rausch Ecom GbR
Erikastraße 74
20251 Hamburg
Important: Do not send returns to this address!
If you have any questions, please contact us using our contact form.

1) Information on the collection of personal data and contact details of the controller

1.1

We are pleased that you have visited our website. Protecting your privacy is important to us. Below, we inform you about how we handle your personal data when you visit our website. Personal data is all data that can be used to identify you personally.

1.2

Knafla & Rausch Ecom GbR, Erikastraße 74, 20251 Hamburg, is responsible for data processing on this website. If you have any questions, please contact us using our contact form.

1.3

This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data. You can recognize an encrypted connection by "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

When using our website purely for informational purposes—i.e., without registering or otherwise submitting information—only data that your browser automatically transmits to our server (so-called server log files) is collected. These are:

Visited website
Date and time of access
Amount of data transferred
Source/reference from which you came to the page
Browser used
Operating system used
IP address (possibly in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in the technical stability and security of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review server log files if there is concrete evidence of illegal use.

3) Hosting and Content Delivery Network

Hosting by Shopify

Our online shop is operated via the Shopify platform. The provider is Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify").

All data collected through our website is processed on Shopify servers. As part of the service, data may be transferred to affiliated companies in Canada or the USA. An adequacy decision from the EU Commission has been issued for Canada, and standard contractual clauses are used for the USA.

For more information about Shopify’s privacy practices, please visit:
https://www.shopify.de/legal/datenschutz

4) Cookies

To make visiting our website more user-friendly, we use cookies. These are small text files that are stored on your device.

We differentiate between:

Session cookies: Are automatically deleted after the visit.
Persistent cookies: Remain stored on the device, for example to remember settings.

Cookies can process personal data. Depending on the type of cookie, this is done on the basis of:

Art. 6 (1) (b) GDPR (contract execution),
Art. 6 (1) (a) GDPR (consent),
or Art. 6 (1) (f) GDPR (legitimate interest in functionality and user-friendliness).

You can set your browser to notify you when cookies are set, to allow cookies only in individual cases, or to block them entirely. Please note that the functionality of the website may be limited if cookies are deactivated.

5) Contact

If you contact us (e.g., by email or contact form), we process your information to process your request. This is done in accordance with Art. 6 (1) (f) GDPR (legitimate interest in effective communication). If your contact is aimed at concluding a contract, Art. 6 (1) (b) GDPR also applies.

Your data will be deleted as soon as your request has been fully processed and there are no legal retention obligations.

6) Use of customer data for direct marketing

If you subscribe to our newsletter, we will use your email address exclusively for this purpose. The emails will be sent via "Shopify Email," a service provided by Shopify International Limited. Data processing is based on your express consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time, e.g., via the unsubscribe link in the newsletter.

Shopify uses tracking pixels for statistical analysis. Open rates, click behavior, and technical information are evaluated pseudonymously. There is no direct link to you personally.

Shopify may transfer data to countries outside the EU. Data protection is ensured through standard contractual clauses or adequacy decisions.

Shopify Privacy Policy: https://www.shopify.de/legal/datenschutz

7) Payment processing

To process your order, we will share certain personal data with payment service providers, depending on the payment method you choose. This processing is based on Art. 6 (1) (b) GDPR (contractual performance).

Payment service providers used:

PayPal
Provider: PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a PayPal payment method (e.g. PayPal, credit card via PayPal, direct debit, purchase on account, installment payment), your data will be passed on to PayPal.
Depending on the payment method, PayPal may obtain a credit check.
Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Shopify Payments / Stripe
Provider: Shopify International Ltd. (technically via Stripe Payments Europe Ltd., Dublin)
Your data will be processed exclusively for payment processing.
Further information:
- Shopify: https://www.shopify.com/legal/privacy
- Stripe: https://stripe.com/de/privacy
Amazon Pay
Provider: Amazon Payments Europe SCA, 38 avenue JF Kennedy, L-1855 Luxembourg
Privacy Policy: https://pay.amazon.de/help/82974
Apple Pay
Provider: Apple Inc., One Apple Park Way, Cupertino, CA 95014, USA
The payment data is processed encrypted on your device.
Privacy Policy:https://support.apple.com/de-de/HT203027
giropay, Klarna, Sofortüberweisung, EPS, iDeal, Bancontact etc.
When using other payment services, the data protection regulations of the respective providers apply.

Note: Depending on the method, payment service providers may also use their own verification mechanisms (e.g., credit checks). Please contact the respective provider directly for further information.

8) Tracking and marketing tools

We use tracking and analysis tools on our website to analyze user behavior, optimize our advertising, and personalize content. This use is based exclusively on your express consent in accordance with Art. 6 (1) (a) GDPR, granted via our cookie consent tool.

Services used:

Facebook Pixel (Meta Platforms Ireland Ltd.)
Analysis of visitor behavior & measurement of the success of Facebook advertising
Google Ads & Conversion Tracking (Google Ireland Ltd.)
Measuring advertising success via Google Ads
TikTok Pixel (TikTok Technology Ltd.)
Optimizing ads on TikTok and analyzing user actions
Pinterest Tag (Pinterest Europe Ltd.)
Targeted display of ads on Pinterest
Snapchat Pixel (Snap Inc.)
Conversion tracking for advertising campaigns via Snapchat

The data collected is anonymous to us, but can be linked to your user profile by the respective platforms. You can revoke your consent at any time using the Cookie Consent Tool.

9) Rights of data subjects

As a data subject, you have the following rights under the GDPR:

Information about your stored personal data (Art. 15 GDPR)
Correction of incorrect data (Art. 16 GDPR)
Deletion of your data (“right to be forgotten”, Art. 17 GDPR)
Restriction of processing (Art. 18 GDPR)
Data portability (Art. 20 GDPR)
Revocation of your consent with effect for the future (Art. 7 para. 3 GDPR)
Objection to processing based on legitimate interest (Art. 21 GDPR)
Complaint to a supervisory authority (Art. 77 GDPR)

You can exercise your rights at any time by sending an email to kontakt@livadora.de .

10) Storage period

We generally only store personal data for as long as is necessary for the respective purposes or as required by law.

The storage period depends, among other things, on:

statutory retention periods (e.g. 6 or 10 years under commercial and tax law)
Contract terms
Duration of consent (until revocation)
Legal disputes (e.g. in the context of warranty or queries)

Once the purpose no longer applies or the statutory deadlines have expired, your data will be automatically deleted unless there are other legal reasons that prevent deletion.

Last update

As of March 2025