Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is given in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server Log Files

You can visit our websites without providing any personal information.

Each time you access our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the accessed page, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
Processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Collection, processing and disclosure of personal data when placing orders

When placing an order, we only collect and process your personal data to the extent necessary for the fulfillment and processing of your order and for processing your inquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. Processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.

Your data will be passed on, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to a minimum.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. For Canada, an adequacy decision by the EU Commission exists. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the standard contractual clauses of the EU Commission.

Reviews Advertising

Use of Trustpilot
We use the "Trustpilot" review system from Trustpilot A/S (Pilestræde 58, 1112 Copenhagen, Denmark; "Trustpilot") on our website.
Trustpilot enables us to collect customer reviews and display them on our website to give you an insight into the quality of our services.
After an order, you may receive an invitation from us or Trustpilot to submit a review and then submit a review. In this context, the following data may be processed by us or Trustpilot: e-mail address, name, information about your device and location (IP address, browser settings, type of browser used, browser language, time zone), information about your Trustpilot user account (username, photo, preferred language), information about the purchased product or service used (reference or order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you attached them to your product review). This data may also be used for the purpose of verifying your review.
Processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent, provided you have expressly consented to the transfer of your data and the receipt of the review request. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
Further information on data protection when using Trustpilot can be found at: https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms.

Use of Judge.me
We use the "Judge.me" review system from Judge.me Ltd (c/o Buckworths 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB; "Judge.me") on our website.
Judge.me enables us to collect customer reviews and display them on our website to give you an insight into the quality of our services.
After an order, you may receive an invitation from us or Judge.me to submit a review and then submit a review. In this context, the following data may be processed by us or Judge.me: e-mail address, name, phone number, address, information about your device (IP address, information about your web browser and the operating system used), information about the purchased product or service used (order number, product details), the content of your review and the star rating you gave, your product photos or videos (if you attached them to your product review). This data may also be used for the purpose of verifying your review.
Judge.me uses technologies such as cookies.
Your data may be transferred outside the EU to the United Kingdom. For the United Kingdom, an adequacy decision by the EU Commission exists.
Your data may be transferred to the USA. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Judge.me is not certified under the TADPF. This data transfer is based on special contracts that have been approved for use in the United Kingdom and that offer the same protection that personal data has in the United Kingdom.
The use of cookies or similar technologies takes place with your consent on the basis of § 25 Para. 1 S. 1 TDDDG in conjunction with Art. 6 Para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR, provided you have expressly consented to the transfer of your data and the receipt of the review request. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
Further information on data protection when using Judge.me can be found at: https://judge.me/privacy.

Use of the e-mail address for sending newsletters
We use your e-mail address to send you information and offers via newsletter, provided you have expressly consented to this. Data processing serves exclusively the purpose of advertising. For this purpose, we process your e-mail address and, if applicable, other data that you voluntarily provided when registering for our newsletter.
Processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal.
You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list. Despite removal from the distribution list, we may continue to store your e-mail address in a so-called blacklist to prevent you from receiving newsletter e-mails from us in the future. This storage is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our and your legitimate interest in preventing the renewed use of your e-mail address for sending our newsletter. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.

Use of Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) for sending newsletters as part of contract processing.
We share the information you provide during newsletter registration (e-mail address, possibly first and last name) with Klaviyo. Data processing serves the purpose of sending newsletters and their statistical evaluation.
To evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on integrated links, if any. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The collected data is not used to identify you personally. The collected data is only used for statistical evaluation to improve newsletter campaigns.
Your data is generally transferred to Klaviyo servers in the USA and stored there. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The processing of your personal data is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective and user-friendly newsletter system. You have the right to object at any time to this processing of personal data concerning you for reasons arising from your particular situation.
Further information on data protection at Klaviyo can be found at https://www.klaviyo.com/legal/privacy-notice and at https://www.klaviyo.com/legal/data-processing-agreement.

Use of the e-mail address for availability notifications
We offer an item availability notification service on our website. If an item is temporarily unavailable, you have the option to enter your e-mail address for the respective item and be informed by us via e-mail when it becomes available, provided you have consented to this. You will receive a one-time e-mail notification about the availability of the respective item when it becomes available. Processing is carried out on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out on the basis of the consent until withdrawal. You can unsubscribe from availability notifications at any time by notifying us. Your e-mail address will then be removed from the distribution list.

Payment service provider credit check

Use of PayPal Express
We use the payment service PayPal Express provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies may also be used for this purpose. Cookies enable your browser to be recognized.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in offering customer-oriented payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Use of PayPal Checkout
We use the payment service PayPal Checkout provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Cookies may be stored here, which enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in offering customer-oriented payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay Later" via PayPal
For individual payment methods such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values), which are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of a credit check for initiating a contract. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if PayPal makes an advance payment.
You have the right to object to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying PayPal. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide data means that the contract cannot be concluded with your chosen payment method.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Art. 6 para. 1 lit. b GDPR. To carry out this payment method, the data may then be forwarded by PayPal to the respective provider. This processing is based on Art. 6 para. 1 lit. b GDPR. Local third-party providers may include:

Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)

Invoice purchase via PayPal
When paying via invoice purchase, the data required for payment processing is first transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Ratepay may obtain a credit report based on mathematical-statistical procedures (probability or score values) using credit agencies, following the procedure described above. The data processing serves the purpose of a credit check for initiating a contract. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Ratepay makes an advance payment. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Klarna payment options

We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Cookies may be stored here, which enable your browser to be recognized. The data processing that takes place as a result is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in offering customer-oriented payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

"Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant transfer), "Financing" (installment purchase)

For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit, credit card, instant transfer), "Financing" (installment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.

For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, and data related to the order, to a credit agency for identity and credit assessment purposes, and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values), which are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of a credit check for initiating a contract. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Klarna makes an advance payment. You have the right to object to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying Klarna. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide data means that the contract cannot be concluded with your chosen payment method.

Further information, particularly regarding which credit agencies Klarna transmits your personal data to, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies.

General information about Klarna can be found for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be handled by Klarna in accordance with applicable data protection regulations and as stated in Klarna's privacy policies for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.

Use of Shopify Payments
We use the payment service "Shopify Payments" provided by Shopify International Limited (2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Payment processing in this case is handled by the payment service provider Stripe Payments Europe, Ltd. (1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland; "Stripe"). The data processing serves the purpose of offering you payment via the Shopify Payments service. By selecting and using a corresponding "Shopify Payments" payment method, the data required for payment processing is transmitted to Stripe to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.
Stripe reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies. For this purpose, Stripe transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values), which are calculated based on scientifically recognized mathematical-statistical procedures and whose calculation includes, among other things, address data. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of a credit check for initiating a contract. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protecting against payment default if Stripe makes an advance payment.
You have the right to object to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR at any time for reasons arising from your particular situation by notifying Stripe. The provision of data is necessary for the conclusion of the contract with your desired payment method. Failure to provide data means that the contract cannot be concluded with your chosen payment method.
Further information on data processing when using the Shopify Payments service can be found in Shopify's privacy policy at: https://www.shopify.com/de/legal/datenschutz.
Further information on data processing for payment processing via the payment service provider Stripe can be found in Stripe's privacy policy at: https://stripe.com/de/privacy.

Cookies

Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables unique identification of the browser when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Already stored cookies can be deleted at any time. However, we would like to point out that in this case, you may not be able to fully use all functions of this website.

Under the links below, you can find out how to manage (including deactivating) cookies in the most important browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies to make our offering more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or comparable technologies is based on § 25 para. 2 TDDDG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.

You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.

Analysis Advertising Tracking

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
Data processing serves the purpose of analyzing this website and its visitors, as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website use and internet use to the website operator.
The following information may be collected, among others: IP address, date and time of page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data that Google has about you.

Your IP address will be truncated by us on our own servers beforehand. Google thus only receives pseudonymized data.

Google uses technologies such as cookies, browser web storage, and tracking pixels that enable an analysis of your use of the website. The use of cookies or similar technologies occurs with your consent based on Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR.

The processing of your personal data takes place with your consent based on Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until revocation.

We use the advanced implementation of consent mode (Advanced Consent Mode). In this case, even if consent is not given, user data is transmitted to Google in the form of "pings". These pings may contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page view, URL of the pages visited, user agent, referrer URL (website from which our website was accessed), or information about the triggering of website events such as a conversion. Based on this information, Google models user data in order to carry out a comprehensive usage analysis despite the refusal of consent.

The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. There is an adequacy decision from the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles. Both Google and US government authorities have access to your data.

Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites, at https://policies.google.com/privacy?hl=de&gl=de and at https://business.safety.google/privacy/.

Use of Microsoft Clarity
We use the analytics tool "Microsoft Clarity" from Microsoft Ireland Operations Limited (One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland; "Microsoft") on our website. Microsoft is an affiliated company of Microsoft Corporation (One Microsoft Way, Redmond, Washington 98052, USA).
Data processing serves the purpose of designing, optimizing, and analyzing our website to meet needs. The tool randomly records the movements of page visitors on the website. This creates a log of mouse movements, scrolling behavior, dwell time, and clicks on the website (so-called heatmap).
For this purpose, cookies or similar technologies are used. The following information may be collected, among others: IP address, time of access, click path, information about the device you are using (device type, screen size and resolution, unique device identifier, operating system), information about the browser you are using (browser type and browser version), location data, preferred language for displaying the website, sub-pages visited, dwell time, content viewed, requested website or file.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the holder of the pseudonym. Microsoft is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. There is an adequacy decision from the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or similar technologies occurs with your consent based on Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until revocation.
Detailed information on the cookies used and their function can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list. Information on the storage period of the collected information can be found at https://learn.microsoft.com/en-us/clarity/setup-and-installation/data-retention. Further information on data protection when using Microsoft Clarity can be found at https://learn.microsoft.com/en-us/clarity/faq#privacy, https://learn.microsoft.com/en-us/clarity/setup-and-installation/clarity-data and https://clarity.microsoft.com/terms. General information on data protection at Microsoft can be found at https://privacy.microsoft.com/de-de/privacystatement.

Use of the Meta Pixel

We use the Meta Pixel from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "Meta") on our website.

Meta and we are jointly responsible for the collection of your data and the transmission of this data to Meta when the service is integrated. This is based on an agreement between us and Meta on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://de-de.facebook.com/legal/terms/businesstools. According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects our obligations under the joint processing agreement. Meta is responsible for enabling the rights of data subjects according to Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Meta's obligations under the joint processing agreement.

The application serves the purpose of targeting website visitors with interest-based advertising on the social networks Facebook and Instagram. For this purpose, Meta's remarketing tag has been implemented on the website. Through this tag, a direct connection to Meta's servers is established when the website is visited. This transmits to Meta's server which of our pages you have visited. Meta assigns this information to your personal Facebook and/or Instagram user account. When you visit the social networks Facebook or Instagram, personalized, interest-based ads are then displayed to you.

The application also serves the purpose of generating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag, as well as what actions were taken after being redirected to this website. However, we do not receive any information that allows users to be personally identified.

Your data may be transferred to the USA. There is an adequacy decision from the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Meta has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The processing of your personal data takes place with your consent based on Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out based on the consent until revocation.
You can deactivate the "Custom Audiences" remarketing function here. Further information on the collection and use of data by Meta, your rights in this regard, and options for protecting your privacy can be found in Meta's privacy policy at https://www.facebook.com/about/privacy/.

Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data, and therefore do not serve for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information obtained using the conversion cookie serves the purpose of generating conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page marked with a conversion tracking tag. However, we do not receive any information that allows users to be personally identified. We use the extended implementation of the consent mode (Advanced Consent Mode). In this case, even if consent is not granted, user data is transmitted to Google in the form of "pings". These pings may contain, among other things, the following information: IP address for deriving the IP country (the IP address is not logged), date and time of the page view, URL of the visited pages, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. Based on this information, Google performs data modeling to enable comprehensive usage analysis despite the denial of consent.
Your data may be transmitted to Google LLC servers in the USA. There is an adequacy decision from the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.

The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/ or https://business.safety.google/privacy/

Use of the remarketing or "similar audiences" function of Google Inc.
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about the use of the website. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will see advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. There is an adequacy decision from the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) Sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on Google Remarketing and the corresponding privacy policy can be found at: https://www.google.com/privacy/ads/ and https://business.safety.google/privacy/

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who have clicked on one of our ads and have been redirected to a page marked with a conversion tracking tag. However, personal identification of these users is not possible. Microsoft Advertising uses technologies such as cookies and tracking pixels, which enable an analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you have clicked on the ad and have been redirected to this page. The following information may be collected, among others: IP address, identifiers assigned by Microsoft, information about the browser and device you are using, referrer URL (website via which you accessed our website), URL of our website.
Your data may be transferred to the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself under the TADPF and has thus committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on data protection and the cookies used by Microsoft can be found here.

Use of TikTok Pixel
We use the TikTok Pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; "TikTok Ireland") and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; "TikTok UK") on our website. Both companies are joint controllers for data processing (hereinafter "TikTok").
The data processing serves the purpose of identifying and analyzing website access by our customers, as well as for better customer engagement by placing targeted advertisements and evaluating the effectiveness of advertisements on TikTok. For this purpose, TikTok uses technologies such as cookies and pixels, which enable your browser to be recognized. The following information, among others, may be collected and transmitted to TikTok: date and time of visit, information about the browser and device type you are using, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, personal identification of users is not possible.
Your data may be transferred to third countries, such as the USA. There is an adequacy decision by the EU Commission for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). TikTok is not certified under the TADPF. Data transfer to the USA and to third countries without an adequacy decision takes place, among other things, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, which can be viewed at: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 (1) sentence 1 TDDDG in conjunction with Art. 6 (1) lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Plugins and Other

Use of Google Tag Manager
We use Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. Data processing serves the purpose of demand-oriented design and optimization of our website.
Google Tag Manager itself does not store cookies or process personal data. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.

Data Subject Rights and Storage Period

Storage Duration
After complete contract processing, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law, retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
Subject to the legal requirements, you have the following rights under Art. 15 to 20 GDPR: right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, under Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, and to processing for the purpose of direct marketing.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can lodge a complaint with the supervisory authority responsible for us, among others, which you can reach at the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Tel.: +49 40 428544040
Fax: +49 40 428544000
E-mail: mailbox@datenschutz.hamburg.de

Right to object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f GDPR, you have the right to object to these processing operations at any time with effect for the future for reasons arising from your particular situation.
After an objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.