About
Livadora

Sports eyewear and ski goggles that protect, endure, and look good. At prices that won't hold anyone back from their sport.

Why we exist

The market had two options: premium gear starting at €200 or cheap glasses that nobody wants to wear. The expensive ones aren't justified, the cheap ones look clunky, and both start sliding off your nose after 8 kilometers. And yet, it's during exercise that your eyes need the most protection. A good pair of sports glasses is not a luxury purchase, but essential equipment.

We make performance gear accessible to everyone because protection, style, and self-confidence should not be a luxury.

What we measure every decision against

If these three conflict, the rule is: performance before accessibility before style.

Livadora and LVDR

LVDR stands for Let Your Vision Drive Results. Livadora is the umbrella brand, and LVDR is our eyewear line: sports glasses, ski goggles, and whatever optical gear follows. You'll find the abbreviation on every pair of glasses, the hard case, and the packaging.

Who we do this for

For everyone who gets out there. From their first 5K to a sub-three-hour marathon. Running, cycling, outdoor, and skiing or snowboarding in winter. Unisex, every level, no gatekeeping. Over 15,000 customers in the DACH region are part of it. The brand is built in the field, not in a studio.

Our promise

Livadora is a brand of Knafla & Rausch Ecom GbR from Hamburg, founded in 2024. Questions? Write to kontakt@livadora.de, we usually respond within 24 hours.